One of the most popular gifts to send on Valentine’s Day is flowers. In fact for many florists it is the busiest day of the year. On Valentine’s Day American send more than 424 million dollars worth of domestically produced flowers and over 240 million dollars worth of imported flowers. Over 68 million dollars are spent on roses which are the most popular flower given on this day. The second most popular flower are lilies. It is estimated that 15% of women send flowers to themselves on this day.